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WKMS
LONG-TERM AND SHORT-TERM GOALS
The
primary ongoing goal for WKMS is to increase public service
for its 27 county listening area. We believe that we can measure
increases in public service by increases in listening to the
station. And we believe that happens with extraordinary programming.
Another ongoing short-term goal is to convert increases in public
service to revenue realized through individual contributions
and underwriting support. These two income sectors affect the
annual calculation community service grants WKMS receives from
the Corporation for Public Broadcasting. These two income sectors
also determine our ability to expand signal reach into underserved
areas of the Murray State University service region.
The longer term goals that depend on the station increasing
revenues from our "private sector" are signal extension
and digitalization. WKMS has pursued the addition of a translator
to serve the Madisonville region for nearly a decade. WKMS continues
to work toward that service expansion in order to push the signal
further into Henderson and ultimately, Evansville. WKMS is applying
for a grant from the Corporation for Public Broadcasting to
install a digital transmitter alongside its current analog transmitters
and to install a digital "interleave" antenna within
its current analog antenna in order to eventually broadcast
two separate "streams" of programming, perhaps one
being all music, the other news and information.
Our longer term goals also include growth in staff, equipment
and facilities. Certainly we should create distinctive regional
programming to tie our station more closely to our communities.
Certainly we should create more services for our region's educators,
perhaps in defining greater opportunities for young people to
talk with each other via WKMS air. Certainly we should reconstruct
our 1970's studios, replacing all analog equipment with digital
equipment, in order to accommodate programming initiatives in
spoken word and live music transmission.
WKMS reviews programming annually, using national and regional
research to refine our schedule. Our goals are to
~Increase regional news coverage.
~Improve quality and increase hours of regionally produced programming.
~Increase partnerships with area educational and fine arts institutions.
~Increase services available on the WKMS website.
Without the generous support of listeners, we can't do any
of this. Thanks!
WKMS
Gets Started:
WKMS
History Highlights:
Grant
Funding for WKMS Activities over the Years:
WKMS
Facilities:
WKMS
Physical Plant - Murray State Campus:
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