On the season premiere of Something From Nothing Kerri Bonner talks creativity from the perspective of social media. Her massive social media movement via instagram and “hashtag” #partakeinpaducah has made a huge impact on the community and truly was something that came from nothing.
In the episode Kerri recalls the story of how she started the city of Paducah account and the motivation behind it. She also describes her thought process behind the idea for the “hashtag” #partakeinpaducah.
In this show Kerri explains how she came to love Paducah. She, at the time, felt like she was setting down roots and grew to find value in the city. She talks about how being in a small town was a different experience for her but it is obvious how much she enjoys Paducah.
Kerri has parlayed her marketing through social media to some interesting experiences “in real life” she names a few of her favorite moments that came from “curating” this account. She explains how she planned to incorporate more social media to real life meetings.
With humility, she recognizes that the account is bigger than her. She is proud that the citizens of Paducah have embraced it and they are able to keep it going.
The episode ends with Kerri giving her suggestion to someone who wants to start something new.