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Public
Radio Audience Profile
REACH
AN EXCLUSIVE AUDIENCE WITH UNDERWRITING ON WKMS
WKMS
is a 100,000 watt non-commercial educational (NCE) public radio
station licensed to Murray State University and supported by
MSU, the Corporation for Public Broadcasting, program underwriters
and contributing listeners. WKMS reaches a 27 county listening
area in five states including the towns of: Murray, Paducah,
Hopkinsville, Madisonville, Mayfield and Benton in Kentucky
as well as Paris, Tennessee, and Metropolis, Illinois.
From sign-on May 11, 1970, WKMS has grown from broadcasting
a few hours a day from a classroom at Murray State to a 24 hour
service offering the region's most comprehensive news, music
and information variety to an estimated weekly audience of over
20,000 listeners*. The format attracts one of the area's best
educated and most affluent audiences--an audience you can target
with program underwriting.
A Comparison of Public Radio Listeners & General Population**
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*Gender/Age:
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Public
Radio Listeners
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General
Population
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| Adults,
25-54 |
67% |
59% |
| Men,
25-54 |
35% |
29% |
| Women,
25-54 |
32% |
30% |
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*Education:
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| Bachelor's
Degree |
31% |
15% |
| Post
Graduate Study |
29% |
8% |
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*Occupation:
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| Executive,
Managerial, Administrative |
22% |
13% |
| Professional |
27% |
11% |
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**Income:
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| Median
Household Income |
$74,230 |
$50,558 |
*Source:
Spring 2003 Arbitron Report
**Source: MRI Fall 2002 Base: Total U.S. Adults
WKMS
Underwriting Guidelines & Samples
WKMS
Underwriters
Put
WKMS to Work for You
Business
Underwriting
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Mission Statement: WKMS broadcasts National
Public Radio and local programs that inform enrich, and entertain
in concert with the mission of Murray State University. WKMS
skilled staff, students and volunteers serve listeners with
comprehensive music and information programs that reflect current
affairs, history and cultures.
Thanks
for checking in on WKMS. You can e-mail comments to:webmaster
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