|
Put
WKMS To Work For YOU
Reach
An Exclusive Audience
You will build community awareness with underwriting
on WKMS. Information about your business' products or services
will reach one of this area's most affluent audiences. These
business decision-makers and avid consumers are simply not available
through any other forms of media.
Break
Through The Clutter
Loud and clear is how your company's name and
message will be heard in an environment free of commercial clutter.
Listeners will automatically associate your company with public
radio's quality programming.
Complement
Your Advertising Plan
More than 70% of public radio listeners say that a company's
support of public radio is a positive influence
on their decision to purchase that company's products and services.
As an integral part of your commercial media mix, public radio
is a highly targeted and effective complement to your promotional
plan.*
Augment
Your Public Relations Program
It is a fact that 80% of public radio listeners say their opinion
of a company is more positive when they discover
that the company supports public radio.*
Enhance
Your Company's Image
We have also learned that 85% of public radio listeners think
businesses that support public do so because they want to make
a charitable contribution to the public interest.*
*Source:
Audience 88, a comprehensive analysis of public radio listeners,
prepared by Audience Research Analysis, Silver Spring, MD.
Public
Radio Audience Profile
WKMS
Underwriting Guidelines & Samples
WKMS
Underwriters
Business
Underwriting
|
