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WKMS
Underwriting Guidelines & Samples
Your
underwriting announcement will be crafted to suit your marketing
and public relations needs while complying with the FCC* regulations
to non-commercial stations. The announcement may be up to 15
seconds in length and may include some of the following elements:
·
Underwriter's business or organization name, or that of the
subsidiary, legal DBA, operating division or parent company.
· Location of business
· Duration of business
· Web address
· A value-neutral description of the business or organization
· Trade names, products or services that identify
the underwriter
· An established non-promotional corporate slogan
The
Federal Communications Commission mandates that underwriting
announcements may not include qualitative, comparative, or promotional
language. Calls to action, pricing information and inducements
to buy or sell are not allowed. In addition, pre-produced announcements
and the use of music beds are not permitted. Voicing will be
done by station staff announcers. Final approval of copy lies
with the station.
These
regulations serve to protect the non-commercial content that
public radio listeners value so highly. In this way, the special
integrity of the relationship between the stations and their
listeners extends to the underwriter as well. The public radio
listener positively identifies the underwriter with the high
quality programming of public radio.
*
Section 399B of the Federal Communications Act of 1934, and
sections 73.504(d) and 73.503(e), FCC 2D 253 (1994)
Samples
Programming
is supported by The Auto Service Center, service specialists
for Mercedes Benz, BMW, Porsche, Ferrari and other European
Automobiles. The Auto Service Center is located at 1234
Maineville Road, in West Northtowne.
First
National Bank is pleased to support the programming. First
National Bank provides services such as consumer banking,
investment management and trust, corporate banking and finance,
securities brokerage and private banking, and customized financial
services to individual, businesses and institutions.
Support
for this program comes from The River Restaurant, with
offerings of steaks, seafood and pasta entrees. Catering is
available. The River Restaurant has locations in Uptown,
East End and Midtown.
Thanks
for support goes to Hi-Tech, helping businesses achieve
their goals through the use of information technology. Hi-Tech's
main office is on Vine Street, downtown and has six branch offices
throughout the metro area. On the web at hitech(dot)com.
WKMS
Underwriters
Put
WKMS to Work for You
Public
Radio Audience Profile
Business
Underwriting
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