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Murray State President: Ja Morant, Racers Performance Worth $250M In Media Coverage

Jenny Rohl
/
Murray State Athletics, goracers.com
Ja Morant

Murray State President Bob Jackson said Ja Morant and the Racers’ basketball run this year is worth about $250 million from a media standpoint.

The Racers made it to the second round of the NCAA Tournament this year after winning the Ohio Valley Conference. Sophomore Ja Morant garnered significant national attention for his explosive performance, including the first triple-double since 2012. Jackson says Morant is a great ambassador for the university.

“I got out to a lot of high schools and rotary clubs, as many of you do. What was the first question in Madisonville yesterday? Tell us about Ja Morant. Henry County, Tennessee, last week? Tell me about Ja Morant," Jackson said.

He said athletics is an important front-door for Murray State that allows the university to leverage its academics and history in different ways.

He also noted the Murray State website is getting more hits now than it has in the past 20 years.

Jackson's comments came during a budget and tuition forum on Thursday.

More about Morant at goracers.com.

Matt Markgraf joined the WKMS team as a student in January 2007. He's served in a variety of roles over the years: as News Director March 2016-September 2019 and previously as the New Media & Promotions Coordinator beginning in 2011. Prior to that, he was a graduate and undergraduate assistant. He is currently the host of the international music show Imported on Sunday nights at 10 p.m.
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