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Former Parler CEO John Matze was stripped of all of his shares in the alternative social media company after a dispute with co-founder Rebekah Mercer. The company was nearing a $1 billion valuation.
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In If Then, author and New Yorker writer Jill Lepore unearths Simulmatics' story and makes the argument that the company paved the way for our 21st-century obsession with data and prediction.
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The U.K.-based firm made headlines for using data from Facebook users without their permission. Video also showed its executives describing campaign tactics of entrapment.
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Facebook now says Cambridge Analytica could have improperly accessed up to 87 million Facebook users. CEO Mark Zuckerberg said Wednesday the social media giant made "a huge mistake"
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Facebook's stock has plunged 18 percent, and companies with large followings on the site are threatening the social media platform's ad revenue by deleting their official pages.
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The agency will look at whether the social network violated a 2011 consent decree when users' data was revealed to political strategists.