For public health leaders, understanding different communication styles and preferences — and how people respond to them — is key to reducing the spread of the coronavirus.

Humans often don't behave logically. Their decisions don't always follow the evidence.

Those are among the ideas that Gaurav Suri considers in his work studying decision-making and motivation. He's an experimental psychologist and a computational neuroscientist at San Francisco State University.

Not surprisingly, choosing the right words matters a lot when it comes to public policy.

Screenshot / Andy Beshear/Youtube

Kentucky Gov. Andy Beshear announced on Tuesday the most daily confirmed COVID-19 cases ever, along with the most deaths reported in a single day.

Family Service Society / Facebook

Western Kentucky food pantries are still struggling to feed families and stock their shelves as the region continues to feel the impacts of the COVID-19 pandemic.

Updated 5:48 p.m. ET

A federal advisory committee to the Centers for Disease Control and Prevention voted Tuesday to recommend who should get COVID-19 vaccines first once one is authorized for use.

Despite the repeated warnings of public health experts and officials, millions of people traveled for Thanksgiving.

Perhaps you're one of them.

Mary Meehan / Ohio Valley Resource

Kentucky expects to receive about 115,000 doses of the COVID-19 vaccine in two shipments beginning in December.

Natural Christmas Trees Stand Tall Amid Pandemic

Nov 30, 2020
Kenny Westfall / Holly Nursery

The ongoing pandemic and resulting restrictions have reportedly harmed restaurant and tourism industries, but a local horticulturalist said more families in western Kentucky purchased natural Christmas trees from his business this season.

The number of hospitalizations from the coronavirus set yet another record on Saturday, as cases continue to surge and public health officials warn of a worsening outlook with the holiday season just weeks away.

More than 91,500 people were hospitalized with the virus on Saturday, with 18,000 in intensive care units. That's according to data compiled by the COVID Tracking Project, which collects and analyzes data from across the United States. Over 6,000 patients were on ventilators.


Kentucky added another 2,803 COVID-19 cases on Sunday. The commonwealth also announced another 11 deaths. That brings the state’s death toll from coronavirus to 1,896.

Mark Cornelison | UKphoto

Dr. Kirk Tucker, chief clinical officer of Adena Health Systems in Chillicothe, Ohio, said a week before Thanksgiving that the health system’s three hospitals in southern Ohio were bombarded with coronavirus patients. But it isn’t just the patients testing positive. The virus has also sickened 65 of his fellow caregivers.

Recently, Tucker said, a doctor there in his 60s tested positive for COVID-19 and died the same day of a sudden cardiac event.