Kentucky is set to launch the first statewide cooperative Google program to improve the information available for destinations throughout the Commonwealth.
According to a release, the Department of Tourism is working with Miles Partnership, a travel marketing company, to integrate local convention and visitors’ bureaus with Google products.
Kentucky Department of Tourism Commissioner Kristen Branscum said they excited to make Kentucky the first to offer a state-wide cooperative program. She said it will help improve the quality and depth of information about the state as a whole for potential visitors.
“It is crucial that travel destinations have robust business listings and high-quality imagery that captures the beauty and quality of their destination,” Branscum said. “The state cooperative Google Program will accomplish this goal for our department and our tourism industry.”
Miles Partnership Senior Vice President Nate Huff said this is a win-win for Google and the destination.
“Google is very committed to improving its travel content and user experience across all its platforms, and it recognizes that destinations have a wealth of quality information and local expertise,” Huff said.
Kentucky unveiled this program to their industry in the spring of 2018.
