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Nebraska: 'It's Not For Everyone'

SCOTT SIMON, HOST:

The state of Nebraska has begun a new ad campaign to encourage tourism - or, at least, not disappoint those who do come to visit. One ad shows a happy half-dozen people floating down a stream in an empty livestock tank - that's apparently a Nebraska cruise ship - with the headline, lucky for you, there's nothing to do here. John Ricks, the state's tourism director, says their ad campaign had to strike a different note because not a lot of people say they think of visiting Nebraska. He says, I call bunk on that. Bunk - that's what people in Nebraska say instead of other four-letter words. He adds, there's a lot of cool, fun stuff to do here.

Another ad boasts festivals for everything from mud to testicles, meaning a food festival where sheep and beef remnants are deep fried. See? Cool, fun stuff. Vladimir Jones, a Colorado agency, prepared the ad campaign and says that focus groups have lauded its self-deprecating humor. Another Nebraska ad proclaims of their state, honestly, it's not for everyone. I've already packed my bags. Transcript provided by NPR, Copyright NPR.

Scott Simon is one of America's most admired writers and broadcasters. He is the host of Weekend Edition Saturday and is one of the hosts of NPR's morning news podcast Up First. He has reported from all fifty states, five continents, and ten wars, from El Salvador to Sarajevo to Afghanistan and Iraq. His books have chronicled character and characters, in war and peace, sports and art, tragedy and comedy.