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Initiative Focuses Shoppers on Local Retailers for the Holiday

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Businesses in Murray

Many holiday shoppers rush out for Black Friday, but an initiative for local businesses is urging people to visit smaller shops on Saturday. Holiday shopping is crucial for many businesses as they recover from a rough economy. Small Business Saturday is an effort to encourage shoppers to check items off their gift list within their communities. Chris Wooldridge is the district director for the Kentucky Small Business Development Center.

“There became this feeling basically throughout the nation that while most of the big box retailers were the focus of Black Fridays and the Internet and those companies that were selling through the Internet were the focus of Cyber Mondays, our small businesses were more or less falling off the radar screen," said Wooldridge.

The National Federation of Independent Businesses says shopping locally during the holidays can pay dividends throughout the year because small business owners are often strong supporters of civic groups, charities and youth sports.

Whitney grew up listening to Car Talk to and from her family’s beach vacation each year, but it wasn’t until a friend introduced her to This American Life that radio really grabbed her attention. She is a recent graduate from Union University in Jackson, Tenn., where she studied journalism. When she’s not at WKMS, you can find her working on her backyard compost pile and garden, getting lost on her bicycle or crocheting one massive blanket.
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