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His new book is Moneyball: The Art of Winning an Unfair Game. It's the story of how the Oakland A's turned their team around and made history, winning 20 games in a row to set a new American League record. Lewis goes behind the scenes and finds a new kind of baseball knowledge. He is the author of the best selling books Liar's Poker and The New New Thing.

Writer Michael Oren's new book is Six Days of War: June 1967 and the Making of the Modern Middle East. (Oxford University Press) Oren was raised and educated in the United States, and emigrated to Israel more than 25 years ago. He is a Senior Fellow at the Shalem Center, a Jerusalem-based institute for Jewish social thought and public policy. He is also the head of the Middle East history project. Read the Transcript

As part of Present at the Creation, a series exploring the origins of American cultural icons, NPR's Kathleen Schalch reviews the history of The Marlboro Man. The cigarette brand had been marketed to women, but in the 1950's, a new ad campaign was created to appeal to machismo of the World War Two generation male.

In the final installment of his six-part series TechnoPop: The Secret History of Technology and Pop Music, NPR's Rick Karr reports on how advances in recording technology have allowed musicians to put a state-of-the-art recording studio in a closet -- and put the recording industry in peril.

Novelist Rick Moody is the author of The Ice Storm which was made into a film, and the short story collection Demonology. He calls his new book, The Black Veil, a "sort of non-fiction novel." It parallels Moody's investigation of his own family's history of depression. He found that one of his ancestors -- a clergyman -- was the inspiration for Nathaniel Hawthorne's short story, "The Minister's Black Veil."

Differences over the war in Iraq have plunged U.S.-French relations to a low point. In Part Two of our series "America Seen Through European Eyes," examines the history of French anti-Americanism, and France's contradictory reactions to America today. Hear NPR's Sylvia Poggioli.

Why do we say "knock on wood?" It is one of many speech forms surviving from primitive beliefs in spirits and nature. It's roots go so deep into history that they may be lost to time. We can, however, attempt to divine its derivations.

As the House and Senate debate proposals to build a wall between the United States and Mexico, commentator Jay Keyser considers barriers and Robert Frost's line, "good fences make good neighbors." Keyser says the poem is a parable of human history -- and its most famous line has been misunderstood.

Airline officials in Greece say passengers on a Cypriot jetliner may already have been dead when their plane crashed into a mountainside Sunday. The crash killed all 121 people on board, which makes it the worst airline disaster in Greek history.

The new online exhibition at The American Museum of the Moving Image is called "The Living Room Candidate: Presidential Campaign Commercials 1952-2004". Schwartz is the chief curator of film at the museum. He'll talk about the history of political commercials from their inception in 1952 to the present.